Book

Social Networking For Non Profits

Making it work and making it matter!
A new book by Skip Kimpel

The age of marketing and fundraising is changing. Every day, Fortune 500 companies that once provided traditional marketing concepts, close their doors due to cost and competition. Non-profits face a special challenge in tough economic times. The good news is that the world of Social Networking is becoming a strong contender in these areas. Social Networking is also a way to attract millions of new individuals and organizations that share a similar passion related to your cause. It is now more important than ever to understand the concepts of Social Networking and making it work in a way that will benefit what you do.

Everybody has heard of Facebook and Twitter but do you really know how to use these widely acceptable forms of communication to raise money for your organization? You may also be familiar with the term Web 2.0. This term implies that the Internet is changing is ways we have never seen before. The same applies to marketing, advertising and fundraising. I will explore a concept that I like to call Fundraising 2.0. This topic will be explored in detail to help you roadmap your strategy and explore areas that you thought were impossible or that you never even considered in the past.

From consistent branding to approaching these new concepts with the passion that is needed to succeed, this book will explain to you the steps that need to be taken to make sure your efforts are not wasted. Not only will I enlist you in a Social Networking boot camp, I will explain how it all works together. Once all the elements are in place, you will have an easy to use system that is simple to update and keep your followers engaged in your content and your organization. I will also explain the tools involved to make this process work and break it down into simple terms. You will learn little known industry secrets to stay ahead of your competition.

This book is for anybody who wants to succeed in today’s Internet market and create a consistent brand. It also explores in detail how an ambitious nonprofit can explore new techniques, new ideas and engage in a fresh attitude of fundraising efforts for very little marketing dollars.